Internet Marketing Strategies and Trends

Boston Website Design

Internet Marketing Strategies and Trends

by
Harry Bartlett

Happy 2014 from the team at BI to you! This past year has been full of new Internet marketing strategies and trends that have changed the way marketers think and operate. From the unveiling of Vine, to the rise of mobile browsing, digital marketing made large strides in 2013.

Here are just a few of the most interesting Internet marketing and online statistics and trends:

2014 web trends

  • 40% of people will abandon a web page if it takes more than three seconds to load. (source: Econsultancy)
  • Mobile browsing has increased 192% since 2010 and by 2017 it’s predicted 87% of Internet device sales will be on smartphones and tablets. (source: Smart Insights and Social Media Today)
  • After 72 hours, most people can remember about 10% of text they have read, 65% of a picture they saw and 95% of video clips they viewed. (source: Digital Bloggers)
  • Over 80% of marketers consider increasing overall conversion a dominant priority for their website marketing programs. (source: Marketing Sherpa)
  • There are more active mobile devices than adults in the U.S.
  • Did you know that 55 percent of marketers are using Google+ for their B2B marketing efforts? (Source: Social Media Today)
  • More than ever, 92% of marketers are using Content Marketing in their efforts, and 60% of marketers will increase their content marketing budget over the next year. (Source: Social Media Examiner)
  • Unique screen resolutions rose from 97 in 2010 to a massive 232 in 2013. (Source: SpyderWeb) Mobile optimization for websites is extremely important, as 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult. (Source: Keynote)?
  • According to Margin Media, 48% of users say that if they arrive on a business site that isn't working well on mobile, they take it as an indication of the business simply not caring.
  • 62% of companies that designed a website specifically for mobile had increased sales. (Source: Econsultancy)

Even More Internet Marketing Stats:

  • If you love Vine and Instagram’s video sharing feature, then you will be more than excited for the year to come. Micro Video will continue to expand rapidly, as users continue to share videos from their smartphones and mobile devices. (Source: Patch)
  • According to ClickZ and other social media experts, location based marketing will increase dramatically as the use of GPS helps to deliver content tailored to the geographical location of users.?
  • Lastly, if you aren’t writing your blogs with Google Authorship then you should be. Experts like Forbes predict that Google Authorship and Google Author Rank will be the major trends in SEO in 2014. To learn more about creating a Google Authorship visit the Google’s “Inside Search.”

Want to learn more about the Internet marketing techniques and corporate Internet marketing for your web presence? Contact the team at BI to request a marketing audit for your website today!

About the author

Harry started Bartlett Interactive in 1998 and focuses on integrating best practices in branding, user experience design, Internet marketing and technology to increase the value of an online presence.
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