The Umbrella: Project Summary

The Umbrella homepage website design

The Umbrella: Project Summary

by
Harry Bartlett

"We are thrilled with our new website! Harry and his entire team made a very complex and technical process into one that was highly productive and enjoyable."

Jerry Wedge
Executive Director
The Umbrella, Center for the Arts

The Umbrella, Center for the Arts, is a vibrant non-profit organization in Concord, MA serving the broader community. It’s comprised of 5 programs:?Arts Education,?Arts & Environment,?Performing Arts,?Studio?Arts,?and?Arts Gallery.?

The Umbrella needed a new site to achieve the following goals:?

  • Branding + Design:?An exceptional user experience design that effectively incorporates the new logo and brand guidelines as well as is visually compelling, original, innovative and creative.
  • Website Features:?A Responsive Web Design for optimal display on mobile devices, a more effective donation capability, social media integration,?full-screen?photography/images, videos, artist galleries, a comprehensive calendar, an integrated blog, SEO tools and other features.
  • Technology:?A best-in-class Content Management System (CMS) Drupal 7, enabling easy site construction,?editing,?and ongoing website management as well as the ability to seamlessly add e-commerce at a later time.

About the author

Harry started Bartlett Interactive in 1998 and focuses on integrating best practices in branding, user experience design, Internet marketing and technology to increase the value of an online presence.
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