Content Marketing Services

Content marketing is used to increase traffic, engage, convert, and acquire new leads to increase sales. It is a relatively new discipline that lies at the core of most all Internet Marketing programs and is often the most critical component for ensuring success. It's also the most often disregarded or last to be considered when allocating marketing resources.

Here is an overview of our process:


Discover & Define

This phase covers goals, analytics, research and brainstorming, specifically:

  • Establish the goals and Key Performance Indicators (KPIs)
  • Review existing programs and resources e.g. SEO and content development
  • Review analytics and what has worked so far and what hasn’t
  • Identify key audience personas, the drivers most important to them and the questions they are asking (this is a key step)
  • Conduct brainstorming sessions with the project team to determine the best strategy going forward, including what content needs to be created
  • Create a Project Plan that outlines action items, who will perform each action item, the schedule and budget
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Implement

This phase covers implementing the strategy as specified in the project plan. Some of the action items?include:

  • Finish SEO items such as content optimization, blog author (Google + profile) set up and other items
  • Develop content that answers questions that are most important to the target audience
  • Develop target-keyword centric content that has the best chance of being shared via social media
  • Monitor and engage users in social media and blogs
  • Test multiple CTAs
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Analyze & Plan

Review results and make adjustments to the plan. Some of the action items for this phase include:

  • Analyze data such as goal/KPI and?CTA target completions
  • Review new content ideas, blog comments, related site/blog comments
  • Create action item list for each team member
  • Review with team
  • Revise the Project Plan as needed

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