These reports are created at the beginning of?a SEO?project. Typical reports show how many unique visitors are going to a site or show rankings by keywords. The reports are then used to compare results after?a SEO?project is completed or after a substantial amount of time has occurred during?a SEO?project. Without a benchmark?report?it’s difficult to tell how successful a project is.
Takeaway
Make sure Key Performance Indicators are identified and Benchmark Reports are completed before an Internet Marketing project is started.
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