Seo

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Marketing

We help our clients attract customers and increase leads by building awareness, increasing conversion, and creating a greater ROI.

Seo

Overview
A SEO (Search Engine Optimization) program is used to increase traffic to a website in order to generate more leads, sales, and stakeholder engagement. They are often used as part of a broader, Content Marketing strategy. SEO projects often include these action items.

Action Items
A summary of this process and our services include:

  • Analyzing the type of SEO needed (e.g. local, national, international, lead generation, e-commerce, non-profit engagement).
  • Creating benchmark reports to gauge the success of the project at a later date.
  • Determining the most valuable keywords that someone would enter into a search engine.
  • Optimizing the content of a website based on the target keywords.
  • Optimizing the structure of a website to ensure the greatest visibility.
  • Developing new content (blog posts, videos, web pages, social media posts) based on target keywords.
  • Creating landing pages with specific content related to a keyword as well as convert users with a form or product purchase.
  • Increasing inbound links from other websites.
  • Implementing local optimization techniques.
  • Optimizing social media, blogs and web directories to increase visibility, traffic and page rank.
  • Optimizing listings in vertical search directories (e.g. ThomasNet, Business.com, GlobalSpec, and LegalEngine.com).
  • Utilizing the contextual advertising feature of Google Adwords.
  • Reputation monitoring and response management.
  • Analyzing traffic data and metrics to refine the SEO program.

Each SEO project includes a customized plan based on the industry the organization is in, often implemented in two phases. First an in-depth initial project that includes determining the best SEO strategy as well as implementing tactics to increase traffic, visibility and leads. The second phase is a monthly program to maintain the increased traffic, visibility and leads.

Results
The following summaries describe SEO projects completed by Bartlett.

  1. Industry:?Technology?
    Objective:?Lead generation?
    Results:
    • 700% increase in landing page form registrants?
    • 155% increased traffic in 3 months from top 10 organic keywords?
    • 118% increase in PPC visitors vs. previous campaign manager?
      ?
  2. Industry:?Retail
    Objective:?E-commerce and national?
    Results:
    • 57 Google listings in the top three positions
    • 25,000 unique visitors in 1 month
    • over 800% increase in traffic in the first two months
      ?
  3. Industry:?Retail
    Objective:?Local, Brand awareness
    Results:
    • 260% increase in organic traffic in the first month
    • 700% increase in traffic for selected keyword in the first month
      ?
  4. Industry:?Clean Technology
    Objective:?Keyword Optimization
    Results:
    • up to an 80% increase in traffic for selected keywords in the first two months?
      ?
  5. Industry:?Media
    Objective:?Local
    Results:
    • 130% increase in organic traffic in first two months
    • 56% increase in pageview/visit in first two months
    • 79% increase in traffic in the first two months
    • 70% of the traffic is local
      ?
  6. Industry:?Non-Profit
    ?? ?Objective:?Local, Keyword Optimization
    ?? ?Results:
    • up to 58% increase in organic traffic after keyword optimization & content training
      ?
  7. Industry:?Manufacturing Industry
    Objective:?Drive customers to distributors' stores
    Results:?
    • approximate 50% increase in online orders over one year period

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